Iterating on Light and Dark

I am normally not really huge on blogging about politics.  There are a lot of really good reasons for this:

• Everyone thinks about politics differently
• It is almost always intensely personal - people take politics as personally as they would insulting their mother
• Much to the contrary as one might imagine - people do not think nearly as much as they should when it comes to politics - they merely react, and those reactions are generally strong and visceral
• People make huge value judgments on each other based off of politically charged statements

So, I’m never in the mood to discuss politics.  But for now, I will.  And ironically, all the things I’ll mention are pretty much perfectly geared towards hitting all of those particular points.  I’m sure most people will get irritated by any of this, but whatever.

Oh, and by “Loose Change”, I am in no way referring to that annoying “the government did it” video about 9/11.  Let’s just get out of the way.  Instead, I want to talk about what people mean when they say the words, “change”.

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So, yeah.

(many of my posts will start off this way - not particularly well spoken, but beggars can’t be choosers)

My MacBook Pro was delivered while I was at the gym.  This is not a bad thing.  I come home and a tidy little package was waiting right there for me, which is fantastic.

One of the things I think Apple really does well is creating a gestalt - everything about the unboxing process, about the materials you get, all of it - it’s done in such a way to make the user feel like they’re getting something special.  I can’t imagine this doesn’t in some way aide in generating the “Macolyte” behavior / fan-boy-ism that is oft associated with the Apple brand.

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